Business leaders
who need more capacity without more manual coordination.
New book · AFNOR Éditions
Quand l’IA ne suffit pas
Overcoming the constraints that block the business
Thibault FritschPublished 15 October 2026
A company can accumulate tools, dashboards and automation projects without solving what is truly slowing it down. This management story shows why transformation starts with flow, bottlenecks and knowledge transfer.
Get the publication updateWhat the book explores
Before choosing a tool, look at the real work
Artificial intelligence can help sort, analyse or automate. It cannot replace clear flow, visible responsibilities or the trust needed to handle exceptions. Automating too early may simply accelerate a broken circuit.
- Map real flows with the people doing the work.
- Find the bottleneck concentrating delay, knowledge or approvals.
- Document implicit rules without pretending to freeze everything.
- Automate progressively once the flow is understood and stable.
Who is this book for?
Operations leaders
who manage urgent requests, rework and approvals every day.
Transformation and IT teams
who need to frame AI from operational reality.
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About the author
Thibault Fritsch helps companies analyse constraints, flows and automation choices. Through Robinswood, he works where processes, data and decisions need to function together.
Official cover supplied by AFNOR Éditions. The publisher page will be linked as soon as it goes live.